Search Engine Marketing – Why Do You Need Search Engine Marketing?

Career change advice is much needed at a time when jobs are scarce. Imagine that you lost your job today and you had nothing lined up. What would you do?

Shares of CTCM stock are down four percent over the last 52 weeks (Feb. 22, 2012 to Feb. 21, 2013). For 2013, the stock is on a nice upward trend, up 26 percent so far, closing Thursday at $9.82 per share, down about two percent for the day.

Developing this skill is not an option any more. About 83 % of executive recruiters use search engines to find out information about candidates and according to More Magazine’s latest survey, about 43% took people out of the running because of information found online.

The weeks turned to months and the months to years. All of a sudden my business career was over, or at least on hold. I was enjoying my life but I knew that my heart wasn’t in teaching. I started looking into Marketing jobs again, my Spanish had improved so I hoped this would help, my Catalan was still non-existent though. Eventually, I got a part time job working in Clientes empresas queretaro. I was so happy to be working in something I was truly passionate about again. My teaching job was flexible so I worked both jobs, it was hard but I did that for a whole year.

CTC Media is a leading independent media company in Russia, with operations throughout Russia and in a number of other Commonwealth of Independent States markets. It operates three free-to-air television networks in Russia – CTC, Domashny and Peretz – as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people.

I learnt so much in my Marketing role and I was certain that I wanted to pursue it as a full time career. I was still so young and had so much to learn and to give. The problems continued, though. No matter how hard I looked, it seemed impossible to find a job in Spain. My Spanish and Catalan was still just not good enough and there was another problem. The Spanish simply didn’t want to give a job to a foreigner, that they could have given to one of their own people. IT wasn’t any kind of racial preference, they were just trying to look after their own.

Look after your current clients, they are as worried as you so be flexible. Understand their woes and work with them. Marketing is most effective when you understand and responds to people’s individual needs and aspirations.

In future articles, I’ll provide some further information on how to get your job search accelerated digitally and how to create a compelling online presence.