Results-Oriented Marketing Principles For Use In Your Web Business

I am a firm believer that you grow your business through relationships. (That is why word of mouth is the best form of advertising.) Question – What do you do with a business card? As the saying goes, your net work equals your net worth. So how do you increase your network? We all attend networking events with the hopes of making connections which can turn into relationships. But at the end of the event, we are just usually left with a business card. So again, what do you do with a business card? Most people send a follow-up e-mail to the 3-5 interesting people they met at the event.

Have a strategy: Understand that there are a good number of social networking websites available right now you could use. But that does not mean that you sign up with everyone. Being everywhere does not help. So have a strategy that will help you choose the sites that will help your business. Choose sites that make sense. Instagram or Pinterest may be great for a particular business, but Twitter may be better for yours. Understand what is good for your business and use it.

Many bloggers provide great information about new tools, or training. But everyone tells us, focus on one method and master it. So as a blogger, reading about Pinterest, or Facebook PPC, or how to use Join me on LinkedIn to get leads is just a distraction.

It’s a great way to display recommendations from your colleagues, customers, etc. If you have glowing references, why not get their words in front of employers right off the bat?

Health and wellness. The health and wellness is poised to grow, even in a down economy. This trend is the results of a convergence of rising health care costs, the aging baby boomer population, and our strong desire to look and feel younger, and growing life expectancy. Each and every day there are 20,000 new baby boomers reaching retirement age, and that trend will continue for the next 20 years! Boomers today want to look younger, feel younger, and stay active, and they are willing to be proactive about their health and wellness.

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Now you don’t have to offer the same, but you need to offer something of value. This way you will build excellent relationships and trust with your prospects.